March 5, 2026 · 6 min read
Why Stock Photos on Therapist Websites Are Failing BIPOC Clients
If your website only shows thin, white, cisgender people in fields of grass, you're telling half your potential clients they don't belong.
Notes on getting seen.
Practical web, marketing, and tech tips for therapists and coaches. No jargon. No fluff. Just what works.
March 3, 2026 · 4 min read
5 Things Your Therapist Website Must Have (And 3 Things It Doesn't Need)
Phone number above the fold. Booking link in one click. Here's what actually converts visitors into clients.
March 1, 2026 · 5 min read
Why Every Therapist Needs Their Own Website (Yes, Even If You're on Psychology Today)
Psychology Today is a directory. Your website is your digital front door. Here's why the distinction matters for your practice.